Lite Foot Environmental Foundation
Brand Strategy
Visual Identity
Website Design
Campaigns
Signs + Wayfinding
Working to turn Plastic Waste into Purpose
Lite Foot Environmental Foundation partnered with us to develop a cohesive brand identity capable of supporting both long-term growth and diverse fundraising initiatives. Our work began with a foundational visual identity and extended across website design, collateral systems, and environmental signage. We created a unified presence rooted in clarity, purpose, and a focus on sustainability.
A key component of the engagement was the development of flexible sub-brands for special events and fundraising campaigns. Each sub-identity was strategically designed to maintain a visual and conceptual tether to the Foundation while adopting distinct characteristics tailored to its specific audience and opportunity.
The result is a dynamic, scalable brand system that preserves institutional integrity while empowering the initiatives focused on the creation of a more sustainable future.