2nd Class Fanny

Brand Identity
Strategy
Positioning
Verbal + Messaging
Copywriting
Print + Packaging
Social Media
Campaigns
Environmental
Photography
E-Commerce Website

One-of-a-kind pieces made from upcycled materials

Make your fanny happy because sustainability is sexy! Lite Foot Company came to us to help create a sub brand based on their environmental commitment to turning trash into treasures and in a cheeky way to draw attention to not only their refillery retail store, but also their non-profit foundation aiming to create a greener more sustainable future through community initiatives.

We didn’t just build a brand, we built the stage for it to perform. After shaping the strategy, identity, packaging, and photography, we brought the vision to life through a Shopify storefront that channels the brand’s wit and unapologetic edge. The experience pairs sharp messaging with a clean, frictionless UI, proving that a fashion concept can be both fun and seriously shoppable.

A fabric fanny pack with a blue top section and an embroidered, patterned beige bottom section, against a pink and beige background with pink text that reads '2nd class fanny' and smaller text 'from upcycled materials' and 'make your fanny happy'.
Collection of colorful stickers promoting 2nd class fanny products made from upcycled materials, handmade in Savannah, GA, with various shapes and bright colors.
An outdoor billboard advertising 2nd class fanny, a product made from upcycled materials, featuring a man in a gray t-shirt and sunglasses holding a compact object and looking downward. The billboard has bright pink and yellow design elements with text and logos, located on a plain white wall.

Mega Menu

A small fabric handbag made from upcycled materials, held by a person in a blue sweater, with text promoting upcycled fashion and the brand 2nd Class Fanny.
A fabric waist bag with a zipper, blue and beige colors, and yellow accents, placed on a sheet with vivid pink text that reads '2nd class fanny' and additional smaller pink text 'from upcycled materials' in a circular pattern.
Two colorful tags, one pink and one yellow, hanging from strings. The pink tag features stylized yellow letters, and the yellow tag has 'Thank You!' written in pink, with details about the product made from recycled materials and a website link.
Collection of colorful promotional posters for Fanny bags, featuring images of the bags and text such as '2nd class Fanny', 'pack your Fanny we're going out', and 'made from upcycled materials' in bold fonts and vibrant backgrounds.
A collection of personal items floating against a blue sky background, including a black and blue waist pouch, sunglasses, keys, a smartphone, a notepad, a pen, a glue stick, a tube of sunscreen, a pack of tissues, US dollar bills, and a small bottle. Text in red reads "2nd class fanny" with smaller red text below saying "make your fanny happy" and a circular red text saying "from upcycled materials."
A blue waist bag with a QuEST patch on a red and pink checkered background.
Hand holding a patterned upcycled handbag hanging from a strap in front of colorful abstract shapes and text.
A vertical banner promoting 2nd class fanny packs made from upcycled materials, with colorful graphics, text, and images of fanny packs and accessories.
Close-up of a black sweatshirt with a pink label that reads '2nd class fanny from upcycled materials'.
Person holding a poster with upcycled materials promotion, featuring images of a bag made from recycled fabric and a small pouch, with colorful background and text.