2nd Class Fanny

Brand Identity
Strategy
Positioning
Verbal + Messaging
Copywriting
Print + Packaging
Social Media
Campaigns
Environmental
Photography
E-Commerce Website

One-of-a-kind pieces made from upcycled materials

Make your fanny happy because sustainability is sexy! Lite Foot Company came to us to help create a sub brand based on their environmental commitment to turning trash into treasures and in a cheeky way to draw attention to not only their refillery retail store, but also their non-profit foundation aiming to create a greener more sustainable future through community initiatives.

We didn’t just build a brand, we built the stage for it to perform. After shaping the strategy, identity, packaging, and photography, we brought the vision to life through a Shopify storefront that channels the brand’s wit and unapologetic edge. The experience pairs sharp messaging with a clean, frictionless UI, proving that a fashion concept can be both fun and seriously shoppable.

A vertical banner promoting 2nd class fanny packs made from upcycled materials, with colorful graphics, text, and images of fanny packs and accessories.
Two colorful tags, one pink and one yellow, hanging from strings. The pink tag features stylized yellow letters, and the yellow tag has 'Thank You!' written in pink, with details about the product made from recycled materials and a website link.
Person holding a smartphone displaying an online shopping app with a women's blue blouse, labeled 'Cabanam Queen Romper,' priced at $40.00, against an orange background.
Screenshot of a website called '2nd class fanny' displaying various small bags, including personalized and graphic designs, with prices listed; menu options include Bags, Clothing, Goods, Workshops, About.

Mega Menu

Multiple overlapping screens of online shopping websites displaying clothing, accessories, and bags with women modeling apparel, and outdoor scenery.
Collection of colorful promotional posters for Fanny bags, featuring images of the bags and text such as '2nd class Fanny', 'pack your Fanny we're going out', and 'made from upcycled materials' in bold fonts and vibrant backgrounds.
An outdoor billboard advertising 2nd class fanny, a product made from upcycled materials, featuring a man in a gray t-shirt and sunglasses holding a compact object and looking downward. The billboard has bright pink and yellow design elements with text and logos, located on a plain white wall.
A blue waist bag with a QuEST patch on a red and pink checkered background.
A fabric waist bag with a zipper, blue and beige colors, and yellow accents, placed on a sheet with vivid pink text that reads '2nd class fanny' and additional smaller pink text 'from upcycled materials' in a circular pattern.
Billboard advertising sustainable and secondhand fashion accessories, including fanny packs and a man and woman modeling casual outfits, with a city skyline in the background.